Every project starts with a discovery session where we align on your goals, audience, and desired outcomes. From there we develop a creative brief, present concepts, and move into production once a direction is approved.
We follow a structured four-phase process: Discovery → Concept → Production → Delivery. Each phase has clear deliverables and sign-off points so you're never in the dark about where the project stands.
Timelines vary by scope. A social media campaign can be turned around in two to three weeks, while a full event production or brand experience typically runs eight to sixteen weeks. We'll give you a specific timeline after the initial brief.
Each project includes a defined number of revision rounds built into the proposal. We use structured feedback sessions rather than open-ended email threads to keep things efficient and on track.
Yes. While we are headquartered in Saudi Arabia and have deep regional expertise, we deliver projects across the Gulf and have worked with international brands entering the Saudi market.
A clear brief (or willingness to co-develop one), key stakeholders available for two to three touchpoints during the project, and final approval authority confirmed before kickoff.
Fledge specializes in creative experiences, social media strategy and content, event production, brand activations, and integrated campaign execution for B2B and B2G clients.
We handle full end-to-end production — concept, venue coordination, logistics, build, content capture, and post-event reporting. We can also plug in at any stage if you already have partial production in place.
Yes. We offer monthly retainer packages covering strategy, content creation, community management, and performance reporting. Retainer terms start at three months.
Absolutely. Bilingual content is standard for our Gulf-market clients. Our team includes native Arabic and English creatives who ensure both versions carry the same voice and quality.
Yes. A significant portion of our portfolio is B2G work. We understand procurement processes, compliance requirements, and the communication sensitivities of public sector engagements.
Yes. We operate in embedded-team mode for several clients, integrating with internal marketing teams while handling the specialist creative and production workload.
We price per project based on scope, not on hourly rates. After an initial brief we provide a fixed-fee proposal so you have cost certainty before committing. Retainer packages have a flat monthly fee.
Yes. We typically require 50% upon project kick-off and the remaining 50% upon delivery. For larger productions, a phased payment schedule is agreed in the contract.
Yes. We're experienced with fixed-budget briefs and will scope work to deliver maximum value within your approved spend. We'll be upfront if a scope isn't feasible within a given budget.
Yes to both. NDAs are standard, and we always request your brand guidelines before starting any creative work. Where guidelines don't exist, we can help develop them.
Upon final payment, full IP and usage rights for all deliverables transfer to the client. Our working files are available by arrangement.
Our client base spans government agencies, financial institutions, FMCG brands, hospitality groups, and tech companies. We have particular depth in Saudi Vision 2030-aligned sectors.
Yes. We share relevant case studies during the brief stage. A curated selection of our work is also available on this site and we can arrange a detailed portfolio presentation on request.
Yes. Fledge is a fully licensed and registered creative agency in the Kingdom of Saudi Arabia, compliant with all local regulatory requirements.
We define KPIs during the brief stage aligned to your business objectives — whether that's reach, engagement, lead generation, or event attendance. Post-campaign we deliver a performance report against those agreed metrics.
We combine deep regional cultural fluency with international production standards. We don't outsource our core creative work — strategy, concept, and execution stay in-house, which means accountability and quality control stay with us.