Creative Experiences & Social Media Services · Saudi Arabia
CONCEPTS. MADE. ALIVE.

Brand activation, fabrication, content, and AV production.
One team. One brief.

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About Fledge

Redefining
immersive
brand experiences.

At Fledge, we integrate activations, content, fabrication, and technical production into one seamless offering. Since 2021, our team has blended imagination with cutting-edge technology to craft unforgettable moments across Saudi Arabia's biggest stages.

2021 Founded
120+ Events
80 Brands
The Story

Born from a
bold vision.
Proven on the
biggest stages.

Fledge was born to bring world-class activations to the Kingdom. We grew to close the gap we saw in other touchpoints — and evolved into an integrated brand experience company that handles everything from a single brief.

Today, clients come to us for activation, content, fabrication, and technical production — independently or together.

From the first social media client in 2021 to the largest motorsport event on the Saudi calendar, every milestone has sharpened how we work and raised the standard of what we deliver.

Our Milestones
Milestones
2021
Entering New Territories

Fledge takes on its first social media client, setting the foundation for what would become a full-service creative experience company.

Social Media
Brand Renaissance

First brand activation event — Fledge begins delivering on-ground brand experiences, expanding beyond digital into the physical world.

Brand Activation
Three Firsts in One Year

Formula E Fan Village activations, the first boxing event, and the first cultural event. Fledge establishes itself across multiple verticals simultaneously.

Motorsport · Boxing · Cultural
Full Throttle

AlUla Camel Cup, ATP Next Gen Finals, first eSports event, first watersports event. The portfolio expands across every major sports and cultural category.

AlUla · ATP · eSports · Watersports
Largest Motorsport Event

Fledge delivers its most ambitious project to date — the largest motorsport event in the Saudi calendar — cementing its position at the top tier of the industry.

Full Throttle Triumph
First Social Media Client
2021
Content Creation
2021
Digital Campaign
2021
Brand Strategy
2021
Social Presence
2021
First Brand Activation
2022
On-Ground Experience
2022
Event Production
2022
Brand Expansion
2022
Client Portfolio
2022
Formula E Fan Village
2023
Boxing Event
2023
Cultural Event
2023
Motorsport Activation
2023
Brand Partnership
2023
AlUla Camel Cup
2024
ATP Next Gen Finals
2024
eSports Event
2024
Watersports Event
2024
Sports Activation
2024
Largest Motorsport Event
2025
F1 Saudi Arabian GP
2025
Premium Experience
2025
Brand Showcase
2025
Full Service Delivery
2025
Selected Work

The work shows
better than we do.

Formula E Fan Village — 2023
Formula E Fan Village
Brand Activation · 2023 · Riyadh
AlUla Camel Cup — 2024
AlUla Camel Cup
Event Experience · 2024
ATP Next Gen Finals — 2024
ATP Next Gen Finals
Sports Activation · 2024
Afia Product Relaunch
Afia Ramadan Relaunch
Brand Activation
King Abdulaziz Camel Cup — 2026
King Abdulaziz Camel Cup
Full Service · 2026
Historical Jeddah Ramadan — 2026
Historical Jeddah
Cultural Experience · 2026
Events & Clients

Trusted at
the highest level.

Clients
Events
How We Work

One process.
Seamlessly connected.

From the first brief to the final applause, we work as one team with one focus: delivering exceptional experiences.

01
Brief & Discovery
We receive a single brief and build full context before any work begins.
02
Creative Strategy
Strategy is shared across all service lines, not siloed by discipline.
03
Production & Execution
The same team builds, films, installs, and operates. One standard throughout.
04
Launch & Amplify
The live experience, physical environment, and digital story all carry the same quality and intent.
In Practice
Full-Service Project · 2026

King Abdulaziz
Camel Cup

Experience & Activations Fabrication & Build AV & Technical Content & Social
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Experience & Activations
Fan Village & Brand Zones
Designed and delivered the full fan village footprint — branded entry gates, sponsor activation zones, interactive installations, and audience flow across the event ground.
Fabrication & Build
Custom Structures & Signage
Fabricated and installed all physical structures: custom branded pavilions, large-format wayfinding, sponsor display walls, and a centrepiece experiential installation.
AV & Technical Production
Stage, Screen & Sound
Full AV specification and on-ground operation — main stage rigging, LED screens, PA system, lighting design, and technical crew throughout the event period.
Content & Social
On-Ground Capture & Amplification
Pre-planned shot list, dedicated on-ground production crew, same-day edit and delivery, and social amplification strategy executed across the client's channels in real time.
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Our Services

Every capability
built for a reason.

End-to-end event solutions powered by creativity, technology, and flawless execution.

01

Experience & Activations

Fan villages, interactive installations, product launches, sponsorship activations.

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02

Social & Content

Content strategy, on-ground production, post-production, social amplification.

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03

Fabrication & Build

Custom stand design and build, branded zones, exhibition displays, large-format production.

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04

AV & Technical Production

LED walls, AV systems, lighting, live streaming, technical production at any scale.

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The Fledge Advantage

Why industry leaders
trust Fledge.

We bring structure to complexity.
Four pillars power everything we build.

01
One Team.
Full Accountability.
One team from start to finish.
No handovers. No gaps.
One brief. One standard.
One outcome.
02
Built Here.
For Here.
We are a Saudi company.
We operate inside the culture,
move with the market, and
make decisions that fit here.
03
Flexible by Design.
Not by Accident.
Some clients need one service.
Others need everything.
We scale to the idea,
not the other way around.
04
Credibility Earned
on the Biggest Stages.
From Formula 1 to ATP Finals.
These aren't second chances.
They shape how we approach
every brief at any scale.
Our Vision for the Future

THE EXPERIENCE
PARTNER BEHIND
SAUDI ARABIA'S
BIGGEST MOMENTS.

We are focused on becoming the experience partner behind Saudi Arabia's most important institutions, events, and cultural moments. Building the right agency — not the largest one.

LET'S BUILD SOMETHING.

Ready to elevate your next experience? Let's talk about what we can build together.

hello@fledge.sa +966 12 661 0 166
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