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Privacy Policy

Last updated: 14 June 2026

Fledge ("we", "us", "our") respects your privacy. This policy explains what personal data we collect through our website, how we use it, and your rights under the Kingdom of Saudi Arabia's Personal Data Protection Law (PDPL).

1. Who we are

Fledge is a creative experiences and social media agency based in Saudi Arabia. For any privacy question or request, contact us at hello@fledge.sa.

2. What we collect

When you visit this website, we collect limited technical and usage data through Google Analytics (via Google Tag Manager), including:

• Device and browser type, screen size, and operating system
• Approximate location (country/city level, derived from IP address)
• Pages viewed, time on page, scroll depth, and links clicked
• How you reached us (referring site, search, or campaign link)

We do not collect your name, email, or phone number through analytics. We only receive those if you choose to contact us directly.

3. Why we use it

• To understand how visitors use the site and improve it
• To measure the effectiveness of our marketing
• To maintain the security and performance of the site

Our legal basis under PDPL is our legitimate interest in operating and improving our website, balanced against your rights. You may opt out at any time (see below).

4. Cookies & analytics

We use Google Analytics cookies to recognise returning visits and measure engagement. Analytics is enabled by default, and you can decline it using the banner shown on your first visit or by clearing the choice in your browser. Declining does not affect your access to the site.

5. Sharing & third parties

Analytics data is processed by Google as our service provider. We do not sell your personal data. Google may process data outside Saudi Arabia in line with its own safeguards and policies.

6. Data retention

Analytics data is retained for up to 14 months, after which it is automatically deleted or aggregated.

7. Your rights under PDPL

Subject to applicable law, you have the right to:

• Be informed about how your data is collected and used
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent or object to processing

To exercise any of these, email hello@fledge.sa.

8. How to opt out of analytics

Select "Opt out" on the privacy banner, or install Google's Analytics Opt-out Browser Add-on. You can also block cookies in your browser settings.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the most recent version.